CLARITY NOTES
Practical ideas about marketing, customer journeys, systems, automation and making better business decisions.
Automation
Automation is most valuable when it removes repeated coordination without removing judgment. Start with the handoffs around your work, then keep the decisions that need context in human hands.
Read the note →ALL ARTICLES
Useful thinking. Practical action.
Automation
Automation is most valuable when it removes repeated coordination without removing judgment. Start with the handoffs around your work, then keep the decisions that need context in human hands.
Read note →Marketing
Purchase isn’t the finish line. What happens after someone pays affects trust, delivery, retention, repeat business and referrals.
Read note →Marketing
Automation should have a purpose. It should save time or money, protect or improve quality, or create a better customer experience.
Read note →Marketing
Likes, views and reach can look impressive, but they don’t always tell you whether your marketing is working. The more useful question is: what happened next?
Read note →Marketing
Struggling to decide what to post? Start with what your audience needs to understand, believe or do next — then choose the content that does that job.
Read note →Marketing
Being busy with your marketing doesn’t necessarily mean it’s working. Before adding more activity, get clear on what each piece of marketing is actually meant to achieve.
Read note →A Clarity Session is designed to uncover what deserves attention first.